Creative & UX

We propel brands and sales by delivering high-performance e-commerce using a revolving arsenal of technical, strategic and creative skills. Building and implementing CRO strategies. Integrating CRM. Payment systems. ERPs. The whole shebang.

Image of Tangle Angel WooCommerce website - woman brushing her hair

Make your online store a visual delight

You only get one chance to create a first impression. Our creative team specialises in inspired e-commerce website designs that not only look super-attractive, but give a first impression that is brand-centric, on-point and professional.

Our designers work closely with the technical and strategic teams to build visually attractive and engaging digital retail experiences that deliver results. The aim is to design a shop window that entices visitors into your store and deters them from clicking that dreaded back button after a few seconds.

We make sure that your store is equally as attractive, whatever device is used to access it, bringing you exciting and inspiring design concepts that translate seamlessly across smartphones, tablets and desktops.

E-commerce Creative and User Experience (UX)

Providing a high functioning back-end built on a robust and scalable platform is our bread and butter, and we are exceptionally good at it. Making life easier for you, the back-end also enhances the customer experience as they navigate your site. But vitally important as it is, the whole thing is virtually invisible to a potential customer landing on your website.

As a creative e-commerce agency, our value to you extends far beyond the technical. We supercharge brands and sales by delivering high-performance e-commerce using a revolving arsenal of technical, strategic and creative skills.

So, let’s talk about the visible part of your store, your shopfront. The part that enfolds your consumer, draws them in and propels them on the journey through to your shopping cart, a confirmed purchase and a successful checkout. Let’s talk about e-commerce creative and the user experience (UX).

Your full-service e-commerce design studio

At Evolution, we understand that people are more likely to interact positively with something that looks visually attractive. In effect, we buy with our eyes. As such, an inspirational creative is an absolute must-have for our clients. The appearance of your store will decide whether a new visitor will stay or go within seconds of landing on it.

We look at the whole picture. From site headers and branding, user-friendly, relevant and attractive site colours, the ease of navigation, use of great quality graphics, right through to page layout and content.

Think of Evolution as your e-commerce UX consultant. Deploying an array of advanced techniques to carry out an initial user experience audit that is truly illuminating when it comes to the journey your visitor takes from arrival through to checkout.

Our Magento UX design team features some of the best minds in the business who are equally as talented on platforms like WooCommerce and Shopify. They use the results of a comprehensive e-commerce UX audit to design a frictionless user experience from start to finish.

Art direction

Our team are skilled in creating digital brand experiences that bring your product ranges to life.

UX research and consultation

True design revolves around user insight – our design team likes to keep a laser-like focus on your customers.

Content creation

We can create a full range of content from copy, social and photography to 3D renders.

Wireframing and prototyping

Prototyping is baked into our process, so if you need to ‘kick the tyres’ on a new interaction for your site, we can create lo-fi and hi-fi prototypes and wires. We create a wireframe as an outline of the intentions for the way your store is being constructed or adapted. The idea is to get a sense of what effect the design of your store or new developments within it will have on the overall appearance, performance, and function. And as we begin to fine-tune, we add in the content and begin to construct a working prototype that can be used for testing. This allows for thorough testing and development tweaks before going live. Not the finished product, but something close enough that you are able to demo and even allow targeted access for usability feedback.
Brand Development

Brand development

At Evolution E-commerce, we take and develop your brand as a holistic concept. Your branding should inspire associations with your products and services, but also evoke a psychological response that makes people feel comfortable with your company and the prospect of purchasing from it. Working with our brand team, we’ll make sure your brand messaging is as effective as it can be. And important though they are from a design and visual presentation point of view, in reality, the reach of your brand extends far beyond the logo and a coordinated site design.

Email design and build

As a marketing tool, email plays an important part in your overall strategy. Beyond your website, email allows you to interact with buyers and potential buyers. It is an extension of your website. The responsive face of your online business. Without email, your ability to provide excellent customer service and up-sell products and services is severely compromised. Making sure that your emails are a true and accurate representation of your business, and an extension of your branding, is an important creative and design element. You're in safe hands with Evolution. We’ve created marketing and transactional emails for a range of fantastic brands with outstanding success - and we can do the same for you.

A data-driven design team

We have an extremely experienced e-commerce design team who study user behaviour and insight data. We delve deep into the metrics that exist far beyond sales and profits to drive innovative creatives.

Having taken a leaf out of the time-honoured creative e-commerce agency bible that says, ‘if you can’t measure it, you can’t improve it’, our aim is always to both measure and improve. We make sure that an ever-increasing percentage of visitors landing on your site are inspired to stay a while, browse around and move through to make a purchase.

Our creative design team fine-tunes the appearance of your e-commerce store by taking into account:

  • Site load times
  • Visitor capture rate
  • Time on site
  • Time to purchase
  • Number of site visits before purchase
  • The average number of pages visited
  • Product description clicks
  • Product picture clicks
  • Repeat visits

We want to know what it takes to convert your site visitors into returning customers, and where elements of your site design can be adjusted to enhance your conversion rates. We identify what interests your visitors and what they tend to ignore, then test, adjust and test again.

Figures might seem boring to some and that’s fine! To us, these metrics are pure gold. They sing to us, inspiring and guiding the process of fine-tuning your store and improving your bottom line.

The perfect product page

There are many factors to consider in the design of an effective product page. Firstly, it needs to load instantly – any delay and you run the risk of users abandoning your store. Your product page needs to grab the attention of the visitor and inspire them to seek further information.

Secondly, the information density needs to be right. Striking a balance between sales copy and key product information is important. Getting your message across is vital, but cloaking it in a large block of text is not always the best approach.

Your main sales copy needs to be accessible. How to do that without concealing it behind a series of user-generated clicks is an artform that we have refined having created successful design for a varied portfolio of clients.

Finally, product imagery is key. Having a gallery of credible, engaging imagery and showing each product in its best possible light is fundamental to increasing your sales conversions.

Are you ready for success?

Wherever you are on your e-commerce journey, as a full-service agency with a portfolio of brands that reach across a variety of e-commerce niches and sectors, we can tailor a cost-effective package of e-commerce creative agency services to help you on your way.

If you would like to have a discussion with us about re-igniting your e-commerce project, we have a number of options for you to choose from on our Contact Page. We are here to help.

Our promise to you is that we will take the time to listen, understand what you need from us and provide you with expert advice and guidance.

Can we help your brand deliver a better e-commerce experience?