Why your subscription model isn’t building emotional loyalty

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Subscription models have been building in popularity over the last few years, with them rocketing during the pandemic. But do subscriptions equal customer loyalty? And how can brands leverage emotion within their subscription models to improve loyalty and ROI?

In our latest webinar we joined forces with customer insight specialists, Innovationbubble to explore this hot topic.

Join our eCommerce expert, Mark Garrett, and Innovationbubble’s Dr Simon Moore, for this insightful session. Here’s a taster of what we covered:

// Common issues brands are facing with their current subscriptions
// The importance of customer insights in this type of model
// How to leverage emotion to build loyalty with consumers

If you’d like to discuss the performance of your subscription model, or how you can leverage this for your business, then get in touch – our experts are on hand to help!