The Yorkshire Soap Company
Bricks and clicks
Together with The Yorkshire Soap Company, we devised a strategy to bring the brand’s experience and product range of their four existing shops online. We built and marketed a Magento e-commerce website with a huge product range, website search and smart filters to make browsing a genuine pleasure, whilst still making it easy for customers to get straight to the product they want, dashing through the one-step checkout.
Pics and packs
We know customers buy with their eyes, which is why we shot and edited all of the product images so beautifully, you can almost smell them. Shooting them professionally and promptly meant we could quickly add new and seasonal products to the site. Customers love the packaging their products arrive in, so we created beautiful stop-frame unwrapping animations to tantalise customers on site and on social media.
Polished performance
Every online retailer knows how vast numbers of products can dramatically slow an e-commerce site down to a snail’s pace. Slow sites mean slow sales, but The Yorkshire Soap Company needn’t fear. We created custom tools that work perfectly with Magento to accelerate page and image loading.
