Tangle Angel
In data
Wooing customers
To make it incredibly easy for customers to shop, we built Tangle Angel a brand new website on WooCommerce and integrated TotalProcessing to handle the payments.
Untangled UX
To direct sales away from the established names in hairbrush products and over to Tangle Angel, we had to make sure our sales process was super sleek. We looked at the whole user experience and teased out anything that might complicate the journey and drive customers to a competitor.
In the stars
As the challenger brand, Tangle Angel needed to win consumer confidence in order to compete so to triumph, we enlisted Trustpilot to collect reviews. With an 86% excellent record and zero bad reviews, this was an inspired move which gave shoppers confidence in the brand.
Angelic upstarts
The result? The whole UX and path to purchase is silky smooth. The journey from finding the right product to ordering and completing payment is dead straight, with no knots or tangles to be seen!
